M&M Jewelers started in 1991 in the Shops at Colonnade before moving to 440 Inverness Corners on U.S. 280 in November 2013.
Laura Robinson is the sole owner and a graduate gemologist, having attended the Gemology Institute of America in Santa Monica, California, in 1987. M&M Jewelers specializes in design, appraisal, watch and jewelry repairs, insurance replacements, engagement rings, exotic color stones and pearl jewelry.
Robinson can replicate pieces that her clients love or tailor a design to fit their budget.
"Our goal is customer service and to keep the hometown jewelry store atmosphere," Robinson said. "We strive to help with everything from a simple watch battery to an extravagant engagement ring purchase."
Robinson has three sons and is active in the community, including attendance at Church of the Highlands and membership in the greater Shelby County Chamber of Commerce.
Because M&M Jewelers is locally owned rather than a chain, "customers can be confident they’re getting competitive prices and good advice," Robinson said. She also has more than 30 years of experience in the jewelry business to better serve clients and leave them completely satisfied with their purchase.
Over the years, M&M Jewelers has become a name that families rely on.
"It’s a rewarding feeling when customers we sold engagement rings to years ago have their children coming in and getting engagement rings," Robinson said.